Willie Nelson's "Willie's Reserve" Weed Brand Get's Funded
In follow up news to Willie Nelson's pot brand - Willie's reserve, the company has received private equity from a New York based company. Tuatara Capital will help with the funding of growth and distribution of Willie's product in stores thorughout Colorado and Washington, and is set to expand to new markets when laws allow. Nelson said he will be hands on during quality control to make sure customers are getting the best product. With more and more celebrities jumping on the weed sale bandwagon, I am personally on the fence about whether I think its a good idea to have a celebrity endorsed marijuana product. I feel as though most celebs are in the game to make a quick buck because the general public knows their name and likeness and links it to cannabis use. If more and more PE firms such as Tuatara Capital get invovled, we may see an oversaturated marketplace akin to the cereal aisle at your supermarket.
Willie even compare's his weed brand to Whole Food's 365 brand.
"It will be like when you walk into a Whole Foods store," Nelson's spokesman said. "Whole Foods has their 365 brand, or you can buy Stony Brook, or you can buy Horizon… It’ll all fall under that umbrella of 'here’s our core beliefs, and here’s our mission statement,' and they will be a part of that, to be a part of us."
But it does bring our industry into the mainstream news and exposes people who may not realize the health benefits on cannabis, which is worth more than money can buy at this point.
You can read more about Willie's Pot Brand Willie's Reserves here.