Imagine yourself walking into your local corner store, and asking for a pack of "Pellicer's" (pronounced- "payee-sayr"). However, Unlike Cigarettes with choices like Filter, Non Filter, menthol, Light, ultra Light, etc... The choices will be O.G., Kush, GDP, Northern Lights, Jack Herrier, or Girl Scout Cookies, just to name a few.
Well, if Former Microsoft executive Jamen Shively has his way this could soon become a reality. Backed by former Mexican President Vincente Fox. Shively and his brain-child, Diego Pellicer Inc, want to create the first retail Marijuana brand in the United States. The Pellicer line will focus exclusively on legal, premium marijuana for pleasure and creative persuits.
Shively and Pellicer Inc, hope to start operation in the states of Washington and Colorado to start with, and then eventually other states, as they adopt their own initiatives. On their web site Diego Pellicer Inc. The company states " We believe the writting is on the wall, that marijuana will become legal in the entirety of the U.S. in the next decade or so..."
The company also states "Our products will be 100% safe, with guaranteed consistant quality, to be enjoyed legally, by responsible adults, in responsible quanities. We will offer a premium- quality hand-crafted product. With great attention given from genetics to the finished product."
Former Mexican President, Vincente Fox, has been out on the speaking circuit over the past few years. Vigorously endorsing his like minded friend Shiveley, Diego Pellicer Inc, and their message. Fox told CNN news " We will control the criminals and reduce their income, and at the same time it would become a transparent, accountable business in the hands of businessmen." In the past Fox has praised Washington and Colorado State's efforts to legalize Marijuana and "Change the paradigm."
Diego Pellicer, Founder and CEO Jamen Shively, and former Mexican President Vincente Fox hold press conference in San Francisco (7/8/13).